Entertain at home with Lobster - easier
than ever with Clearwater's Whole, Ready
-To- Cook Frozen Lobster!
BEDFORD,
NS, Dec. 20 /CNW/ - The renewed
interest in entertaining at home has sparked
Clearwater Seafoods Limited Partnership
to introduce a new product for seafood
lovers. Clearwater is now offering the
same taste and qualities of a live lobster
in a new convenient format- Clearwater
Whole Frozen Lobster.
"Some of our consumers have been
telling us they aren't interested in the
preparation required to handle and prepare
live lobster at home", says Dan Evans,
Clearwater's Lobster Product Manager,
"so we developed one of the most
humane handling and processing techniques
in the industry that results in the same
unique and delicious taste experience,
while at the same time, offering more
convenience - you can shop in advance,
store it in your freezer and have it anytime".
"The resulting taste and texture
is every bit as fresh as if you cooked
them straight from the tank. In fact,
blind taste-testing showed consumers either
couldn't tell the difference from 'live'
cooked lobster or, in some cases, rated
it marginally ahead of live", adds
Evans.
Clearwater's new Whole, Ready to Cook
Frozen Lobster is selected from the company's
premium "Hard-shell" brand of
live lobsters. Clearwater lobsters are
from the pristine waters of Canada's North
Atlantic - famous for being 'fully-mated'
with an unbeatable 'fresh-from-the sea'
flavor! Hard-shell lobsters are harvested
at times when energy levels are highest;
meat content is at its maximum- yielding
up to 50% more meat than soft shell lobsters.
Hard shell lobsters are the standard that
many high-end restaurants serve.
Clearwater's staff of biologists select
the strongest, healthiest lobsters that
are carefully harvested and frozen at
their peak condition ensuring lobsters
reach customers in perfect condition -
well sealed, vacuum packaged and protected.
The live lobsters are processed by the
precise science of hydrostatic pressure
resulting in a quick processing time while
retaining product characteristics like
freshness, taste, texture, and maximum
nutrients. The product is 100% natural;
no additives or preservatives are added
to Clearwater Whole, Ready- to- Cook Frozen
Lobster.
Clearwater's packaging has easy step photographs
& instructions on 'How to Eat a Lobster'
from how to crack the shell open to how
to ensure customers get every last 'mouth-watering'
morsel!
Consumers can find the product conveniently
packaged in the Seafood section of Whole
Foods Market stores. Clearwater plans
to expand the offering to other selected
grocery stores as well as through the
company's online shopping site www.clearwater.ca
throughout 2007. Once thawed, the product
is easy to cook!
What about the stigma of frozen?
"We find that's a shrinking issue,"
says Evans, "Consumers are becoming
more educated and savvy - learning what
many chefs have known for some time- that
new freezing technologies today mean that
frozen product can perform better than
fresh product that has, in many cases,
spent days in transit being shipped across
the country."
Clearwater is recognized for its consistent
quality, wide diversity and reliable delivery
of premium seafood, including scallops,
lobster, clams, cold-water shrimp, crab
and ground fish.
Since it's founding in 1976 Clearwater
has invested in science, people, technology,
resource ownership and resource management
to preserve and grow its seafood resource.
This commitment has allowed it to remain
a leader in the North American seafood
industry for almost three decades.
For
further information:
Clearwater Seafoods Limited Partnership
Holly Reardon, Director of Marketing
(902) 457-8154
hreardon@clearwter.ca
Clearwater website: www.clearwater.ca